Who I have worked with
Zurich Global Ventures Locatee AG BioMed Realty, Blackstone MIPIM Global Real Estate Conference University of San Diego AT&T Cohn & Wolfe Public Relations
Kudos
I was lucky to work with Lauren on the content marketing team during her time at Locatee.
When she began her role as a Research Analyst and Trend Scout, I helped show her the ropes, walking her through the different processes and platforms the company used. Lauren quickly proved to be a very eager and quick learner, who was always looking to gain first-hand experience. Whether it was uploading blogs, editing documents and creating graphics in the Adobe creative suite, or developing an SEO strategy, she made sure that she had an in-depth understanding of all steps involved in making great content come to life.
Beyond that, Lauren has an innate talent for picking up on early trends and being able to pull valuable information from vast and complex data sets. While at Locatee, she analyzed different studies and papers, and used the information to author some of the most valuable and informative pieces the company has published, namely "No Guts, No Glory" and "The Definitive Guide to Workplace Analytics". Her ability to simplify very complicated topics into interesting and concise pieces played a key role in building awareness and credibility for the brand!
Lauren's commitment to personal growth, impressive analytical skills, and infectiously positive and empathetic attitude made her an asset to our organization, and would undoubtedly be a valuable addition to any team! — Former team member, Locatee AG
During our time together at Locatee Lauren demonstrated strong skills in analyzing the market, identifying trends, and using these insights to compile and write diverse content marketing formats ie: cutting-edge case studies, blogs, product fact sheets, and a research paper.
Some of her key achievements were for instance the analysis of a global research study conducted together with CoreNet Global resulting in the white paper “No Guts, No Glory-CRE embracing new ways of thinking and working will revive workplace performance in a hybrid era”, creating in-depth case studies and fact sheets to explain Locatee’s use cases and writing Locatee’s most extensive white paper "The Definitive Guide to Workplace Analytics. Pt.1 to 3”.
I had a really pleasant time working with Lauren and she was a true asset to the team! Unfortunately she had to leave the company following a change in business strategy. —Former Manager, Locatee AG
To Whom It May Concern:
I'd like to recommend Lauren Dreifuss for her work assisting me in my role at Zurich Insurance.
Lauren and I worked together in 2023 on creating multiple forms of content for various businesses promoting their growth and expansion. This included stakeholder management supporting the business in enlarging its distribution capability and directing key events including the Global Ventures exhibition. This event showcased Global Ventures' capabilities, products, and services to decision-making internal stakeholder.
Lauren was also responsible for creating and maintaining the content of internal digital channels. As well, she also coordinated an external video for business pitches to B2B2C partners - script writing, coordination of filming and post-production.
Through it all, Lauren showed a dedicated work ethic, positive demeanor, and desire to learn and grow. I truly enjoyed working with her Lauren and believe she will certainly be a valuable member of any team.
—Former Head of Communications, Zurich Global Ventures
Work History
2023 - Present. Zurich Global Ventures, Marketing & Communications, Zürich, Switzerland
External pitch videos, Stakeholder management, Internal websites, Business unit branding, press releases, webinars, Events, Adobe Illustrator, Blue Room, Sharepoint
2021-2022. Locatee AG, Research Analyst & Trend Scout, Zürich, Switzerland
Thought-leadership, white papers, social media engagement, community building, blogging, podcasts, product marketing fact sheets, landing pages, newsletters, project management, content marketing, data visualization, published author of GeekWire news article & Definitive Guide to Workplace Analytics
2017-2021. Dreifuss Family, Stay-at-home-mom, San Diego, London & Zürich, Switzerland
Real estate analyst independent contractor, Excel DCF/ROI modeling, Offering Memorandum Research, Tandem International Multilingual School - Parent Teacher Association Treasurer, American Women’s Club of Zürich - Kids Corner Co-Chair, Early childhood & development
2015. BioMed Realty, Blackstone, Real Estate Analyst, San Diego, California
Investor Relations Presentations, Tenant Risk Management Summary Writer & Researcher, Financial Research, Risk Analysis, Thomas Reuters, ARGUS, Access, Excel VBA
2014. MIPIM, Graduate Student Journalist, Cannes, France
Trade show content marketing for “World’s Largest Real Estate Market Event”, interviewing attendees, blog articles, social media, networking, published author of ICSC Journal article on office space downsizing
2010-2015. University of San Diego, Executive Assistant & Real Estate Graduate Student, San Diego, California
Women of Impact Awardee (2015), administrative support for private university fundraisers of HNWI/alumni, website management, direct mail marketing, digital newsletter, event planning and communications with financial services industry partners,
2009-2010. AT&T, Retail Sales Consultant, San Diego, California.
Highest Customer Service Feedback Score awardee (2010), Went from zero sales skills to hitting highest performance metrics within 6 months.
2008. Cohn & Wolfe Multinational Public Relations, PR Intern, West Hollywood, California.
Strategic ideation, PR Research, Media Tracking & Management, Pitching Assistant.
Education
University of San Diego, Master of Science, Real Estate (MSRE), 2015
San Diego State University, Bachelor or Science, Financial Services, Integrated Marketing & Communications, 2008
